The importance of your therapy services and how they can help people has to be initially conveyed to your potential clients through your website, social media, and online presence. Your ideal clients need to know that you are trustworthy, approachable, professional, and that you have the skills required to be able to help them to solve their wellbeing problems.
To do this, you need to have a high quality website, blog, and outline of your services, and how they can help. If you do not have these things in place, and your online presence is essentially just the same as any other practitioner. There is nothing to distinguish you and what you do differently to other people in your field. As a result, you are more likely to attract people who are not very invested in what you have to offer through your practice.
Your website, articles, and your unique message, are all highly important in building a sustainable practice. They will help you to attract people who align well with the work that you do, and help you to continue doing the work which you find most meaningful. However, writing about what you do, and how you can help does not come easily for many people. First, it can be difficult to get clarity on exactly what your message and services are, and how they help. Sometimes, it can also seem a little self-absorbed to write about yourself and to put yourself out into the world, which can bring it's own set of challenges. Plus, there are so many different things to do as a solopreneur, that often you simply do not have enough time to work on your content as well.
This is where I can help. I provide custom writing services for people who want to refresh their website copywriting and create a more specific therapeutic message. So that you can clarify exactly how you help, what services you offer, and how these will benefit your potential clients.
Your website can make the difference between people choosing to work with you - or not.
Whether you are just starting out, or if you want to upgrade your website and blog posts, then I can help. Simply click on the image below to find out more about my writing services for holistic healing practitioners....